With over 25 years of expertise, Synthesis continues to pioneer groundbreaking technologies that deliver rapid impact and robust solutions for its customers. The introduction of Remapped enables Synthesis to further enhance its capabilities by simplifying and accelerating the complex Oracle workload assessment processes, ensuring consistent, accurate, and insightful outcomes for customers considering cloud migration.

“Partnering with Remapped empowers us to deliver optimized license assessments (OLAs) faster and more effectively,” said Paul Spagnoletti, Revenue Executive at Synthesis. “The ability to quickly and accurately assess complex Oracle workloads gives our customers clarity and confidence, streamlining their decision-making process and accelerating their migration journeys. This is a significant leap forward for cloud adoption in South Africa and a substantial value-add for our clients.”

The Remapped platform provides automated, data-driven technical and commercial analysis, significantly reducing assessment times and costs associated with Oracle workload migration projects. This partnership allows Synthesis to deliver enhanced value through reduced licensing complexities, optimized migration outcomes, and substantial cost savings, enabling them to provide a superior, expedited service to customers.

Remapped’s platform has already demonstrated substantial benefits globally, including an average 58% reduction in Oracle licensing costs and significantly shorter assessment periods. By leveraging Remapped, Synthesis anticipates driving greater efficiency and profitability for its customers, solidifying its position as the preferred cloud migration partner in the region.

Together, Synthesis and Remapped are reshaping the future of cloud migration in South Africa, helping businesses achieve faster, cost-effective, and strategically sound transitions to AWS cloud environments.

For more information, visit http://www.synthesis.co.za and https://remapped.ai/.

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This was the conversation on an episode of Synthesis TV where Chris Erasmus from Amazon Web Services (AWS) South Africa and Paul Spagnoletti from Synthesis Software Technologies share their insider insights.

The Rise of AI Awe

From its recommendation engine to Alexa, Amazon has been successfully implementing AI for over 25 years. And this success has been a key factor driving the company’s renowned leadership across markets.

Spagnoletti explains how Synthesis has been using it to enhance its customers’ efficiency for years from fraud detection to email routing.

What has caused the global awareness, hype, and a step change according to Erasmus is that this technology is now in the hands of consumers. It has become democratised at pace.

“In terms of the evolution of humanity, many people think of the internet as the “big thing,” explains Spagnoletti, “but it’s not. It’s going to be AI and most importantly, it’s going to be the way we handle AI that we will be known for in generations to come. That is where the excitement lies. And, of course, without the internet and the cloud, AI would not have been put into the palm of our hands. Technologies like the internet, cloud, and data intelligence are all very big pieces of this incredible puzzle that we’re playing with, enabling everyone to experience AI.”

Business Breakdown

But why are so many businesses experiencing a breakdown and not business build-up when it comes to using AI?

“Because not everyone is taking the step back and actually thinking about the data and their data strategy and having that house in order to take real advantage of AI. That’s the biggest contributor to AI success,” explains Erasmus.

Spagnoletti explains that his customers’ first request is to use AI to leapfrog their business. But this is often where the mistakes come in. Businesses want to jump into AI without the fundamentals in place and without understanding the most relevant use cases for their businesses. Explaining this creates the “penny-drop moment.”

“We get so caught up in the passion around the technology that we go for the big shiny thing when actually some of the work that that AWS have done within Amazon itself, around the supply chain for example, that’s not the big shiny thing but the value to the business is profound. It’s almost hidden and nobody really talks about that. We get caught in the hype and not the value that can be built with AI anywhere from overlooked processes to boring administration. Value can live anywhere,” says Spagnoletti.

The AI Advantage

For successful businesses, Generative AI is already being used to create smarter, more personalised customer experiences, streamline internal operations, and even drive new business models. In many ways, AI represents the next frontier for these businesses.

Their recipe for success, according to the discussion on Synthesis TV, lies in their implementing the fundamentals and moving from there.

They start with an understanding of the underlying data fabric. They assess its accuracy, determine its location, and strategise how to leverage it effectively.

They understand where they want to go, and what they want to achieve and plan a clear route forward taking progressive steps over massive manoeuvres. Success is about the business value and not about the technology itself. Successful projects are purpose-driven.

Security is ground zero and they ensure data safety before launching any solutions. This includes foundational details from understanding where their data sits and how secure it is.

Lastly, most of these businesses have migrated to the cloud because it makes implementing AI cheaper, faster, and more effective.

Cloud Cadence

AI has been a driving factor around cloud cadence. Businesses once asked: “Should we move to the cloud?” Today the question has shifted to “How do we move to the cloud most effectively?”

However, businesses that “lift and shift” into the cloud miss the opportunity to access AI. Businesses are increasingly recognising that they must refactor and optimise their systems to fully unlock the cloud’s potential and the AI advantages that it enables. “Our customers understand that success means modernising and optimising the cloud. A recent customer wanted to lift and shift 60% of their estate only to come back to us and ask to optimise it completely. They want to leverage the cloud fully to shift the needle and access innovation,” says Spagnoletti.

However, migrating to the cloud is not simple. Many companies face significant challenges balancing legacy processes with the demands of modern cloud solutions. Businesses that haven’t fully transitioned are often caught in a state of “paralysis by analysis,” hesitating to move forward due to their fear of failure.

To force themselves into the new world of cloud, some companies are opting for a lift and shift as a stepping stone.

However, getting the technical aspects of the cloud right is not the only challenge. Cultural resistance often presents an even bigger obstacle. Legacy businesses may struggle with outdated principles and processes that slow down their adoption of newer technologies. The real challenge isn’t just moving to the cloud—it’s educating all relevant employees, gaining approval, and making the most of cloud infrastructure once there.

Engaging the Experts

Overcoming these challenges is where AWS and Synthesis play a critical role. They offer expertise not just in cloud infrastructure but also in optimising cloud adoption so businesses can thrive with AI and implement AI innovations successfully.

Synthesis, with its roots in software development rather than infrastructure, has taken a unique approach to cloud adoption. Unlike traditional infrastructure players who were forced to adapt to the rise of cloud computing, Synthesis embraced cloud technologies from a development perspective, recognising that putting code on servers wasn’t enough. AWS, with its flexibility, scalability, and constant innovation, became its platform of choice, allowing Synthesis to extend the value of its software for its clients.

“As AWS’s first Advanced Partner in Africa, and now 1 of 2 AWS Premier Partners in Africa, Synthesis has been instrumental in helping companies not only migrate but also fully leverage cloud-native features to shift the needle in their business operations.

We have spent over a decade investing in competencies and being at the forefront because we know what the cloud can achieve for businesses. Today, by combining our cloud skills and data, security, and AI expertise, we are proud to work hand in hand with AWS to ensure our customers are an AI success story and not another failed business” explains Spagnoletti.

The awe surrounding AI is apt and with the right expertise, foundations, technologies, and clear directions, certain businesses will be guaranteed radically transformative outcomes. The stage is set. It is now up to the players to own the show.

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The achievement is significant and differentiates Synthesis as an AWS Partner who demonstrated expertise and notable success in helping customers design, architect, build, migrate, and manage their workloads on AWS.

“Synthesis is delighted to achieve AWS Premier tier partner status” said Michael Shapiro, Managing Director at Synthesis. “I am incredibly proud of our team for achieving Premier partner status. This recognition validates our deep expertise in AWS and highlights the significant benefits for our customers. With this achievement, we can offer even greater access to advanced AWS resources, solutions, and support. Our clients with our assistance can confidently leverage the full potential of AWS to drive innovation, realise global reach with high availability, and scale efficiently, all while benefiting from our team’s proven commitment to their success in navigating complex cloud journeys.”

To earn the Premier tier, partners must complete a rigorous approval process through accreditations and certifications, must demonstrate a long-term investment in their relationship with AWS, and must have extensive expertise in deploying customer solutions on AWS. AWS Premier Tier Services Partners also have a strong team of AWS Trained & Certified technical consultants and have deep expertise in project management and professional services.

The Journey To Now…

Synthesis has been working with AWS for more than 10 years, being one of the longest-standing AWS partners on the African continent. The software development company has been proudly recognised as a technically astute partner for AWS, which has been supported by the achievement of many competencies.

Confirming our ability to execute for our customers and naturally AWS, some of our highlights would include:

• Designing and deploying many of the initial AWS Landing Zones ( LZ’s)
• Migrating and modernising complex workloads in the Banking sector
• Being the first local partner to obtain Competency accreditation in Financial Services in the SSA region
• Being the first local partner to obtain Security competency in the SSA Region

Synthesis possesses core competencies spanning multiple domains, including Financial Services, Security Solutions, Migration and Modernisation, DevOps, Microsoft Workloads, and Public Sector.

While the achievement of this significant milestone is a notable accomplishment for Synthesis, the primary beneficiary remains the esteemed Synthesis clientele. The success attained ultimately translates into enhanced value and advantages for our valued customers.

Synthesis possesses an extensive and proven history of experience complemented by multiple professional certifications. Our organisation is well-equipped to support clients through every phase of their digital transformation journey. We deliver value-added services in the following areas:

• Assessing customer’s environment for Cloud
• Building out Landing Zones against the backdrop of best practice
• Migrating and modernising workloads for the cloud
• Automating through DevOps
• Providing insight through the Synthesis FinOps practice
• Securing environments through Cloud Security offerings and services
• Underpinning this with MSP (Managed Services Partner) capability, operationalising   cloud environments through best-in-class engineering skills

Synthesis then further enhances investment in cloud through native and ISV (Independant Software Vendor) solutions like Platform Engineering, Event Streaming, GenAI, and ML (Machine Learning) modelling, to name a few, to extend applications and deliver business and customer value.

“We are really appreciative to our amazing partners at AWS for this recognition. Our partnership continues to grow stronger owing to the close collaboration and focus. As we expand and grow our operations across Europe and the Middle East, this premier status serves as a powerful validation of our capabilities and expertise. It reinforces our reputation as a trusted partner and opens doors to new opportunities, solidifying our position as a leading cloud solutions provider in these dynamic markets”, explains Ariel Weber, Head of Growth at Synthesis.

This year, Synthesis was voted the preferred software development company in South Africa for large business projects (MyBroadband, 2024).

Making contributions to the advancement of technology in our country, Synthesis recently won the Prize of Excellence with AWS for the AI Launchpad solution and the Intelligent Software Partner Award 2024 at the ICT Awards Africa.

“For Synthesis, it does not stop there, we now offer a VMWare no-to-low-cost migration program to migrate from VMware to native AWS technology such as EC2/ (The heart of the AWS architecture allowing organisations to have scalable computing capacity providing the ability to develop and deploy applications without hardware constraints).  We are also currently looking at additional competencies such as MSP, GenAI, and Cloud Operations. The Premier Partner Status now provides even more benefits and access to these programs and advantages for our customers, which is very exciting for us”, says Paul Spagnoletti, Head of Cloud, Security, and Managed Services at Synthesis.

Synthesis recently assisted BankServAfrica in the launch of PayShap, the first fully functioning ACH payment system that runs in the cloud, the first application to be implemented in the AWS cloud because it didn’t have the complexity of legacy systems and would allow Synthesis to establish a well-architected cloud infrastructure for future implementations of migrations of applications.

The PayShap platform was launched in March 2023 and was built to address key goals recognised by the South African Reserve Bank (SARB) and the Payments Association of South Africa (PASA). Synthesis designed and developed Cloud infrastructure for BankservAfrica as a requirement for the deployment of PayShap, and built the foundation for the organisations ongoing cloud journey. The payments platform links communication between BankservAfrica and the participating Top-tier South African Banks. The platform provides best-in-class AWS cloud and security benefits. The solution that has been deployed provides a scalable inter-bank, real-time payments system with a greater uptime from the launch date.

This is a testimonial to our success, and we look forward to many more stories to share.

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Amazon Web Services (AWS) recently hosted an exclusive event “Elevating Possibilities with Partners – a Showcase of GenAI Excellence” in South Africa. This event brought together ten esteemed partners, including Synthesis Software Technologies, to highlight innovative advancements in the field of Generative AI (GenAI).

Dr. Archie Arakkal, Practice Lead, and Darren Bak, Head of Intelligent Data represented Synthesis Software Technologies by delivering a captivating presentation that delved into the Synthesis GenAI  Launchpad solution that highlights the potential to transform various industries.

Demonstrating Excellence

Synthesis emerged as a true pioneer at the event, receiving the prestigious Prize of Excellence for the GenAI Launchpad solutions. This comprehensive portfolio of pre-built accelerators serves as a launchpad for businesses venturing into the GenAI realm. By providing pre-configured tools and resources, the GenAI Launchpad significantly reduces the time and resources needed to validate and accelerate proof-of-concepts, enabling businesses to bring their GenAI ideas to life.

Forget piecing together disparate components and wasting valuable time. Our iterative process lets you:

• Validate AI concepts quickly with real-world data and feedback.
• Continuously improve the solution through built-in learning loops.
• Make data-driven decisions with clear insights into effectiveness.
• Go to market faster with a robust, production-ready AI solution. 

Darren Bak explains that the chosen solution was highlighted to AWS sales and partner representatives which included sales executives, account managers, and solution architects as well as the partner support team that deals with sales and development. The promise of AI is undeniable, but the reality is often cumbersome deployments, unreliable outputs, and hype without practical guidance. The Synthesis GenAI Launchpad cuts through the chaos, offering a fully managed and best practice platform to rapidly prototype AI solutions in days.

Archie explains that people are hesitant to leverage off these technologies, therefore a live demonstration is needed to present the breadth of experience within the GenAI space. It shows just how effective these tools are if one is willing to overcome one’s fear of adopting modern technology.

Award-winning solutions

“Synthesis’ achievement at the event is a testament to the ongoing partnership with AWS. For Archie, Darren, and the entire Synthesis team, who have been working with the technology for years, winning this award validates the efforts to continually improve services on the AWS platform,” Ariel Weber, Partner Manager at Synthesis. The hope with this type of award and Synthesis winning it is that this can be the launchpad to bring GenAI in the blink of an eye. It is a validation of years of improving a platform and enhancing services that users are ensured can be deployed to be architecturally safe, secure, and scalable. It includes a whole library of plug-and-play solutions that actually work in the real world with local context and improvements over time.

It is the type of product that has a widespread net for multiple types of clients that can benefit from its offerings. Darren believes it is for anyone who wants to delve into the art of the possible. For Archie, the audience is anyone interested in the GenAI space, irrespective of maturity. Synthesis’ frameworks, GenAI Launchpad, and offerings can help any organisation that is ready to start.

Partnering for the future

This win underscores Synthesis’ commitment to pushing the boundaries of GenAI innovation and successful collaboration with AWS. By leveraging AWS’s innovative cloud infrastructure and suite of AI services, Synthesis can develop and scale its GenAI solutions efficiently. This collaboration allows Synthesis to offer robust and scalable solutions to clients across diverse sectors.

“It was a pleasure working with the Synthesis team in preparation for the GenAI Partner Showcase Day, their dedication and expertise have earned them a well-deserved top spot at the event which cements their reputation as leaders in the GenAI field”, says Gabriel Accad, Senior Partner Sales Solutions Architect, AWS EMEA. 

The event was more than just a showcase of GenAI excellence; it was a gathering of visionaries and innovators poised to redefine the technology and business landscape in Africa and beyond. Synthesis, with its award-winning solutions and unwavering commitment to innovation, stands at the forefront of this exciting field. In collaboration with AWS, Synthesis will continue pioneering advancements in GenAI, shaping the future of various industries and leaving a lasting impact on the technological landscape. A special thank you to Gabriel Accad, Ushal Moonsamy, and Avika Ramdhani Bagwandin for coaching Synthesis through the process. 

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There is something special about opening the door to a first home. Often it is the first step towards independence, and a time of hope, optimism, and knowing that anything is possible.

Technology is no different. Applications need a home to live in and the cloud offers many options. Much like an investment in a new home,  businesses need the assurance they have a strong foundation that can withstand headwinds and keep you safe.

There is concern that with the numerous design choices on offer, setting up a cloud environment for your application will be onerous. The worry is that in addition to having a deep understanding of the cloud,  the process of establishing a cloud environment will necessitate the configuration of multiple accounts and services.

Synthesis is an AWS Advanced Consulting partner headquartered in South Africa that specialises in cloud migration and modernisation initiatives since 2017. It was then that Synthesis acquired status as the first AWS Advanced Consulting Partner in Africa.

With an extensive track record of cloud experience and over 200 certifications, Synthesis has competencies in Migration, DevOps, Windows Workloads, Security, Microsoft Workloads, as well as  Financial Services – it is the only partner with this competency in the  Middle East Africa (MEA) region.

These competencies have been earned through sheer hard work and dedication to deliver high-quality services and solutions to our customers. These services and technology are underpinned by a solid partner programme network that includes programmes such as the well-architected framework, immersion days, commercial and solution provider agreements, and marketplace.

Our journey with AWS

Synthesis was in the “housing market” long before it became fashionable.

Back in September 2013, Synthesis was on a mission to showcase the value of the cloud and help customers on their cloud journeys. We started out using little servers in the broom closet that could not scale.  We needed a platform “home” for our application to scale up and down as required.. 

We evaluated different providers and discovered that AWS, in general, was a really good developer platform. It was, that the team quite enjoyed, and this became the foundation for our internal applications.

“In the next 18-to-24 months, our engagements with customers revealed that they too were looking for cost-effective scalable solutions to house their applications and data. Being an early adopter of AWS, gave us the confidence, skill, and expertise to help our customers start to shape their IT landscape, well before the AWS partner network was established in South Africa.  Reflecting on our journey, we are proud of our achievements, the customers we’ve innovated with, and the growth of our business”, explains Darryl Govender, Director of Cloud Services at Synthesis.

AWS recognised the growth in the South African region and quickly mobilised teams to establish a local presence. Moving from global to local support accelerated the pace at which AWS and Synthesis worked together, and the partnership quickly gained momentum. At that stage, the customers were curious but cautious about the public cloud. This presented an opportunity to educate, test, and prove value by tapping into the cloud space.

Chris Erasmus, Country Manager, AWS South Africa said, “We are genuinely excited about our collaboration with Synthesis Software Technologies, headquartered in South Africa, holding the highest number of AWS competencies in the region. Synthesis’ commitment to reinventing itself and delivering results for customers aligns seamlessly with our shared vision. As we embark on the strategic journey ahead, expanding beyond financial services into new industries and realms of data and Gen AI, the partnership promises revolutionary products shaped by customer insights. With Synthesis being natural builders, utilising AWS’ extensive portfolio of over 200 services, the future holds exciting possibilities for our collaborative endeavours.”

As an early AWS adopter and partner, Synthesis leveraged AWS’s global and local support to navigate challenges, educate clients across industry, and prove the value of the cloud in addressing security, regulatory compliance, and latency concerns, contributing to the successful evolution of the AWS collaboration

Breakthrough…

AWS created a strong South African presence and quickly started to reinforce its team. The developer platform rose to the occasion and invested in recruitment to fill vacancies in technical, partner development management and sales management. AWS’ international prominence and its effective partner network helped to grow Synthesis.

Strong brand recognition and AWS’ reputation fuelled customer demand for adoption.

Leveraging its expertise in the financial services vertical, Synthesis has been successful in developing additional skillsets and experience to broaden its AWS service offering.

Our experience in financial services and AWS is a powerful differentiator and resulted in better quality service delivery for customers and securing additional competencies over the years.

Looking back, why was this such a game-changer?

Reflecting on the early days as an AWS partner, Synthesis believes that it was the right decision to invest in building skills and capabilities with a cloud partner who is equally customer-obsessed and innovative.

With the skillset, backed by AWS and an eagerness to help customers solve their problems, a relationship of mutual respect and trust was forged. Customers wanted us to be a part of their migration to the cloud.

The fact that the top five banks; ABSA, Nedbank, Standard Bank, FNB, and Capitec all utilised Synthesis to enable their AWS capability when they were all new to the public cloud was a game changer.

Our experience and skills are sought after internationally and Synthesis has grabbed the opportunity to expand beyond South Africa.

Internationally, Synthesis has rebranded with AWS to enable business-led and value-based solutions. By leveraging this cloud enablement angle, the company has been able to tap into other areas/customer bases, specifically retail.

Growing and maturing:

Building on AWS to rapidly support our customers on their journey became critical for us not only to architect our team, but also to support the cloud destination of choice for customers.

Over the years, Synthesis has developed strong capabilities in:

• Landing Zones (LZ’s) and Control Towers to set up our customer’s environments.
• Robust Total Cost of Ownership (TCO), Migration Readiness Assessments (MRA), and Business Cases for Cloud.
• Migration practice to support our customers in a successful migration to the cloud.
• DevOps and modernisation.
• NextGen Managed Services (MSP) and Security capability to safeguard and manage our customer’s critical workloads on the cloud.

Synthesis continues to evolve and maintains momentum in keeping up with the development of cloud. We do this by developing solutions such as platform services, GenAI, and many others.

Synthesis continues to strive to be the thinking and doing partner.

Where is South Africa now in their Cloud journey?

South Africa is still in the early phase of cloud adoption. What is promising is that more customers are realising the value of AWS Cloud in helping their businesses transform at speed, at scale, and in a resilient and safe manner.

“Synthesis Software Technologies has been an integral part of the AWS community for the past decade, contributing to the success of our joint endeavours. Their deep understanding of AWS services, coupled with their innovative approach and builder mentality in solving complex challenges, has played a pivotal role in delivering transformative solutions for our mutual customers. We’re excited about the possibilities that the next decade holds”,  says Chris Erasmus, Country Manager, AWS South Africa.

What’s next for Synthesis and AWS?

Over the years Synthesis has cemented its role as an AWS cloud transformation and enablement partner and has solved various business challenges for clients. It has continued with a multi-layered approach that strongly embeds training at the core of the adoption journey by leveraging the Cloud Value Framework to show tangible business value realisation throughout.

Our strategy has traditionally been about creating a broad skills base, but now the company is focusing on transforming the business to create more specialisation in different fields to expand our skillset across cloud engineers, data engineers, and software engineers. 

Synthesis has recently achieved the AWS Migration Competency which means customers can have full confidence in the company’s ability to help migrate and modernise. The Migration Acceleration Program (MAP) gives Synthesis access to AWS’s flagship partner program and allows it to leverage AWS funding to help offset consulting and consumption efforts of migrating to the cloud.

“The Synthesis and AWS partnership is founded on innovation and resilience, shaping the future of cloud transformation in South Africa. As we celebrate our journey, we remain dedicated to creating not just solutions but opportunities to build a foundation for success in the ever-evolving landscape of Cloud technology” concludes Michael Shapiro, Managing Director at Synthesis.

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How do you do this?

AWS Marketplace is the solution.

AWS Marketplace is a curated digital catalogue of software, data, and services that can be used to build and run cloud-based applications. “You don’t need to be a technology expert to go to the Marketplace,” says, Kuda Mlingo, Senior Category Manager at AWS Marketplace Sub-Saharan Africa. 

It’s designed for soft-touch, “non-high-tech” people, targeting procurement.

Find, click, and deploy software easily. It is designed for business owners who are looking to utilise software and enable their businesses. Customers can find, buy, and deploy curated, third-party, subscription-based software that is built on AWS infrastructure explains Mlingo.

Why AWS Marketplace?

Synthesis is a consulting partner with AWS Marketplace that helps customers find the right software solutions for their needs and get the best possible pricing. You can browse a catalogue of thousands of software listings from popular categories like Security, Data management, Operating systems, Machine learning, and many more. The catalogue allows you to explore and buy professional services to configure, deploy, and manage your third-party software.

AWS Marketplace has a customer support team that is available 24/7, and Synthesis also has a customer support team that can help you with any questions or problems you may have. With AWS Marketplace and Synthesis, we can help you ensure that your software is compliant with your organisation’s security and compliance requirements. There is a variety of security features, such as encryption, auditing, access control, and Synthesis can help you assess your compliance needs and ensure that you are compliant with all applicable regulations.

As a practical example, only a marketing person would know what technology would help their business. An HR person would know too. A marketing person will know they need a CRM. They would go to a Marketplace or to their procurement department and say, this is what I want. The beauty of the marketplace is that it allows you to use products when you need them and doesn’t tie you down to long-term contracts. It gives you flexibility and the ability to experiment with new products because you can have free trials without committing further explains Mlingo.

How does it work?

We have ISVs or Independent Software Vendors. They are traditional sellers and all the top-name brands in technology. Synthesis is a reseller with multiple skill sets who have built a relationship with end customers and know what they want. This benefits AWS, the vendors, and the end consumer, says Mlingo.

AWS Marketplace offers a variety of pricing options to choose from. You can pay as you go, negotiate custom terms, or save money with long-term commitments. Synthesis can help you get significant discounts on software products with accreditations and relationships with ISVs to provide substantial discounts on software products which range anywhere between 10 and 30% per deal. Synthesis also has incentives with specific ISVs, which open up more significant discounts for customers unattainable from any other channel.

The exciting thing about AWS Marketplace is that it gives our customers exposure to a plethora of software from providers not necessarily in South Africa or Africa. It’s a global catalogue. You can utilise any software from the comfort of your office in flexible terms explains Mlingo.

How long has AWS Marketplace been around?

We celebrated our 10-year anniversary last year. In Sub-Saharan Africa, we’re still creating awareness. Our partnership with organisations like Synthesis is important. They are early adopters of technologies and have embraced the marketplace, and the adoption of a marketplace strategy by end users is growing at a tremendous pace says Mlingo.

AWS Marketplace is constantly adding new software listings, so you can always find the latest and greatest software. Synthesis can help you scale your software procurement by providing you with a dedicated account manager who can help you manage your needs.

If you are looking for a simpler, more flexible, more cost-effective, and more compliant way to procure software, then AWS Marketplace and Synthesis are the partners you need.

Check out  Synthesis TV episode, What is AWS Marketplace? to learn more.

Ends

For more information on the innovative work Synthesis has done for its clients, contact us on 087 654 3300

About Synthesis

Synthesis uses innovative technology solutions to provide businesses with a competitive edge today. Synthesis focuses on banking and financial institutions, retail, healthcare and telecommunications sectors in South Africa and other emerging markets.

In 2017 Capital Appreciation Limited, a JSE-listed Fintech company, acquired 100 percent of Synthesis. Following the acquisition, Synthesis remains an independent operating entity within the Capital Appreciation Group providing Cloud, Digital, Payments and RegTech services as well as corporate learning solutions through the Synthesis Academy.

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