{"id":13109,"date":"2022-08-24T14:41:55","date_gmt":"2022-08-24T12:41:55","guid":{"rendered":"https:\/\/www.synthesis.co.za\/?p=13109"},"modified":"2022-08-24T14:44:22","modified_gmt":"2022-08-24T12:44:22","slug":"four-proven-ways-to-rapidly-generate-ideas","status":"publish","type":"post","link":"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/","title":{"rendered":"Four proven ways to rapidly generate ideas"},"content":{"rendered":"\n

By Kim Furman, Synthesis Marketing Manager<\/p>\n\n\n\n

It sits staring back at me. Seemingly never ending and always expanding.<\/p>\n\n\n\n

The to-do list.<\/p>\n\n\n\n

I have a daily list of items that I relish scratching out, one by one, like little villains whose defeat my diary depends on.<\/p>\n\n\n\n

We all have things we want to do \u2013 from diary lists to grand goals \u2013 but so often, year after year, these things remain undone and with this our confidence in our capabilities of doing them.<\/p>\n\n\n\n

Many of these things depend on ideas \u2013 from how to organise your to-do list itself to how to implement a strategy to an idea that will launch your startup.<\/p>\n\n\n\n

On the 18th<\/sup> of August, Synthesis, a software development company, held its annual 24-hour hackathon <\/a>where teams came together to build different technologies.<\/p>\n\n\n\n

Over 60 ideas were generated for the event and 15 technologies were built during the event \u2013 proof that fast ideation and creation are possible.<\/p>\n\n\n\n

\"\"
Watching 1 of 15 MVPs at the Synthesis Hackathon<\/figcaption><\/figure>\n\n\n\n

Here are four proven ways to help you rapidly generate ideas from the hackathon:<\/h2>\n\n\n\n

1.     Just start<\/h2>\n\n\n\n

At Synthesis, we have a saying, and it is simple. \u201cJust start.\u201d<\/p>\n\n\n\n

Another saying fits into this: \u201cThere is a time for thought and a time for action. The time for action is now.\u201d<\/p>\n\n\n\n

We often get too stuck in our thoughts and too often than not \u2013 the same thoughts. Nothing new is generated and the existing problem is not solved. We also get stuck in our fears \u2013 of failure and judgments.<\/p>\n\n\n\n

When trying to generate ideas, just start. The rest of this list will show you how.<\/p>\n\n\n\n

If you wait for inspiration to strike you might wait forever. Once you have the idea and you develop it out, these sayings are still relevant. How will you know when you are finished developing your idea? Ask yourself \u2013 is it time for thought or action? What would lead to better outcomes \u2013 thinking further or doing? It seems simple but constant thought without action simply doesn\u2019t work.<\/p>\n\n\n\n

2.     Quantity over quality<\/h2>\n\n\n\n

When we asked for ideas that would be built at the hackathon, we didn\u2019t ask for one quality idea from each person.<\/p>\n\n\n\n

We used a technique from design thinking. We asked for as many ideas as possible because we know that if we put pressure on quality upfront, no ideas get created.   <\/p>\n\n\n\n

I use this method with my team when building a marketing strategy. We all know our objectives \u2013 the items we want to achieve in the quarter. Then we start the clock and have two minutes to generate as many ideas as possible that could meet each objective.<\/p>\n\n\n\n

(I don\u2019t believe in ideas for ideas’ sake \u2013 we generate ideas that lead to our north star. A great idea that doesn\u2019t achieve what you need it to is not a great idea.)<\/p>\n\n\n\n

I don\u2019t want quality at the start of my strategy sessions. I want quantity because suddenly, instead of 4 good ideas, I have 10 ideas from each person and 40 ideas in total. Some get put aside but others get developed into quality ideas later.<\/p>\n\n\n\n

Perfection and the empty page are crippling but when you know you are aiming for quantity, somehow the fear disappears. Progress beats perfection every time so the next time you want ideas, start the clock and aim for as many as possible.<\/p>\n\n\n\n

3.     Keep to tight deadlines<\/h2>\n\n\n\n

We gave Synthesis employees tight deadlines. Work expands to fill the time given according to Parkinson\u2019s Law. If you give yourself two weeks to generate ideas, you will be done in two weeks rather try for shorter (but manageable) deadlines. Hence, my two-minute rule for initial strategy ideas.<\/p>\n\n\n\n

\"\"
Coding in the early hours of the morning<\/figcaption><\/figure>\n\n\n\n

4.     Generate then discuss<\/h2>\n\n\n\n

We purposely didn\u2019t ask Synthesis employees to come up with ideas as a group.<\/p>\n\n\n\n

First the employees generated ideas individually and then they worked collectively to build them out.<\/p>\n\n\n\n

When an idea is put forward, we gravitate around that idea and this limits our ability to create new ideas.<\/p>\n\n\n\n

Here is a marketing example: A team is asked to decide how to increase software subscriptions.  Someone suggests a campaign where existing customers get credits to share premium features for three people. The customer gets to share value with their friends or colleagues who the product is relevant to. The company gets exposure to a relevant audience through sharing. <\/p>\n\n\n\n

The ideas that follow this will likely be pinned on that original idea. Suddenly, everyone is thinking about referral programmes, but there are many other ways to increase subscriptions.<\/p>\n\n\n\n

The same applies to all ideas. If a group of people are brainstorming a startup idea and the first person shares an idea for an app for new parents that shares answers to the most common questions asked each week of a newborn baby\u2019s life, then suddenly the group may pin their ideas around parenthood.<\/p>\n\n\n\n

First, generate ideas and only then discuss and build on them.<\/p>\n\n\n\n

And my never-ending to-do list? Generating this article idea and writing it are two items that are now being victoriously scratched off of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Kim Furman, Synthesis Marketing Manager It sits staring back at me. Seemingly never ending and always expanding. The to-do list. I have a daily list of items that I relish scratching out, one by one, like little villains whose defeat my diary depends on. We all have things we want to do \u2013 from […]<\/p>\n","protected":false},"author":12,"featured_media":13111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[47],"tags":[],"ptype":[11],"sectors":[],"class_list":["post-13109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-channels","ptype-articles"],"acf":[],"yoast_head":"\nFour proven ways to rapidly generate ideas - Synthesis<\/title>\n<meta name=\"description\" content=\"Four proven ways to rapidly generate ideas: Learn how to generate ideas from the process used for the Synthesis Hackathon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four proven ways to rapidly generate ideas\" \/>\n<meta property=\"og:description\" content=\"Four proven ways to rapidly generate ideas: Learn how to generate ideas from the process used for the Synthesis Hackathon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Synthesis\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-24T12:41:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T12:44:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2022\/08\/Hackathon-2022-pic-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Synthesis Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Synthesis Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/\"},\"author\":{\"name\":\"Synthesis Staff\",\"@id\":\"https:\/\/www.synthesis.co.za\/#\/schema\/person\/a1cde004c078942c45be61a61cd6ae2c\"},\"headline\":\"Four proven ways to rapidly generate ideas\",\"datePublished\":\"2022-08-24T12:41:55+00:00\",\"dateModified\":\"2022-08-24T12:44:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/\"},\"wordCount\":877,\"publisher\":{\"@id\":\"https:\/\/www.synthesis.co.za\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2022\/08\/Hackathon-2022-pic-2.jpg\",\"articleSection\":[\"Digital Channels\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/\",\"url\":\"https:\/\/www.synthesis.co.za\/four-proven-ways-to-rapidly-generate-ideas\/\",\"name\":\"Four proven ways to rapidly generate ideas - 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