{"id":17873,"date":"2023-12-12T14:35:54","date_gmt":"2023-12-12T12:35:54","guid":{"rendered":"https:\/\/www.synthesis.co.za\/understanding-the-aws-marketplace-2\/"},"modified":"2023-12-13T09:19:39","modified_gmt":"2023-12-13T07:19:39","slug":"celebrate-aws-excellence-with-synthesis","status":"publish","type":"post","link":"https:\/\/www.synthesis.co.za\/celebrate-aws-excellence-with-synthesis\/","title":{"rendered":"Celebrate AWS excellence with Synthesis"},"content":{"rendered":"\n

A Collaboration forged through innovation, next-generation infrastructure, unrivalled cloud, and digital transformation expertise.<\/em><\/p>\n\n\n\n

There is something special about opening the door to a first home. Often it is the first step towards independence, and a time of hope, optimism, and knowing that anything is possible.<\/p>\n\n\n\n

Technology is no different. Applications need a home to live in and the cloud offers many options. Much like an investment in a new home,  businesses need the assurance they have a strong foundation that can withstand headwinds and keep you safe.<\/p>\n\n\n\n

There is concern that with the numerous design choices on offer, setting up a cloud environment for your application will be onerous. The worry is that in addition to having a deep understanding of the cloud,  the process of establishing a cloud environment will necessitate the configuration of multiple accounts and services.<\/p>\n\n\n\n

Synthesis is an AWS<\/a> Advanced Consulting partner headquartered in South Africa that specialises in cloud migration and modernisation initiatives since 2017. It was then that Synthesis acquired status as the first AWS Advanced Consulting Partner in Africa.<\/p>\n\n\n\n

With an extensive track record of cloud experience and over 200 certifications, Synthesis has competencies in Migration, DevOps, Windows Workloads, Security, Microsoft Workloads, as well as  Financial Services \u2013 it is the only partner with this competency in the  Middle East Africa (MEA) region.<\/p>\n\n\n\n

These competencies have been earned through sheer hard work and dedication to deliver high-quality services and solutions to our customers. These services and technology are underpinned by a solid partner programme network that includes programmes such as the well-architected framework, immersion days, commercial and solution provider agreements, and marketplace.<\/p>\n\n\n\n

Our journey with AWS<\/strong><\/p>\n\n\n\n

Synthesis was in the \u201chousing market\u201d long before it became fashionable.<\/em><\/strong><\/p>\n\n\n\n

Back in September 2013, Synthesis was on a mission to showcase the value of the cloud and help customers on their cloud journeys. We started out using little servers in the broom closet that could not scale.  We needed a platform \u201chome\u201d for our application to scale up and down as required.. <\/p>\n\n\n\n

We evaluated different providers and discovered that AWS, in general, was a really good developer platform. It was, that the team quite enjoyed, and this became the foundation for our internal applications.<\/p>\n\n\n\n

\u201cIn the next 18-to-24 months, our engagements with customers revealed that they too were looking for cost-effective scalable solutions to house their applications and data. Being an early adopter of AWS, gave us the confidence, skill, and expertise to help our customers start to shape their IT landscape, well before the AWS partner network was established in South Africa.  Reflecting on our journey, we are proud of our achievements, the customers we\u2019ve innovated with, and the growth of our business\u201d, explains Darryl Govender<\/a>, Director of Cloud Services at Synthesis.<\/p>\n\n\n\n

AWS recognised the growth in the South African region and quickly mobilised teams to establish a local presence. Moving from global to local support accelerated the pace at which AWS and Synthesis worked together, and the partnership quickly gained momentum. At that stage, the customers were curious but cautious about the public cloud. This presented an opportunity to educate, test, and prove value by tapping into the cloud space.<\/p>\n\n\n\n

Chris Erasmus<\/a>, Country Manager, AWS South Africa said, \u201cWe are genuinely excited about our collaboration with Synthesis Software Technologies, headquartered in South Africa, holding the highest number of AWS competencies in the region. Synthesis\u2019 commitment to reinventing itself and delivering results for customers aligns seamlessly with our shared vision. As we embark on the strategic journey ahead, expanding beyond financial services into new industries and realms of data and Gen AI, the partnership promises revolutionary products shaped by customer insights. With Synthesis being natural builders, utilising AWS\u2019 extensive portfolio of over 200 services, the future holds exciting possibilities for our collaborative endeavours.\u201d<\/p>\n\n\n\n

As an early AWS adopter and partner, Synthesis leveraged AWS’s global and local support to navigate challenges, educate clients across industry, and prove the value of the cloud in addressing security, regulatory compliance, and latency concerns, contributing to the successful evolution of the AWS collaboration<\/p>\n\n\n\n

Breakthrough…<\/strong><\/p>\n\n\n\n

AWS created a strong South African presence and quickly started to reinforce its team. The developer platform rose to the occasion and invested in recruitment to fill vacancies in technical, partner development management and sales management. AWS\u2019 international prominence and its effective partner network helped to grow Synthesis.<\/p>\n\n\n\n

Strong brand recognition and AWS\u2019 reputation fuelled customer demand for adoption.<\/p>\n\n\n\n

Leveraging its expertise in the financial services vertical, Synthesis has been successful in developing additional skillsets and experience to broaden its AWS service offering.<\/p>\n\n\n\n

Our experience in financial services and AWS is a powerful differentiator and resulted in better quality service delivery for customers and securing additional competencies over the years.<\/p>\n\n\n\n

Looking back, why was this such a game-changer?<\/strong><\/p>\n\n\n\n

Reflecting on the early days as an AWS partner, Synthesis believes that it was the right decision to invest in building skills and capabilities with a cloud partner who is equally customer-obsessed and innovative.<\/p>\n\n\n\n

With the skillset, backed by AWS and an eagerness to help customers solve their problems, a relationship of mutual respect and trust was forged. Customers wanted us to be a part of their migration to the cloud.<\/p>\n\n\n\n

The fact that the top five banks; ABSA, Nedbank, Standard Bank, FNB, and Capitec all utilised Synthesis to enable their AWS capability when they were all new to the public cloud was a game changer.<\/p>\n\n\n\n

Our experience and skills are sought after internationally and Synthesis has grabbed the opportunity to expand beyond South Africa.<\/p>\n\n\n\n

Internationally, Synthesis has rebranded with AWS to enable business-led and value-based solutions. By leveraging this cloud enablement angle, the company has been able to tap into other areas\/customer bases, specifically retail.<\/p>\n\n\n\n

Growing and maturing:<\/strong><\/p>\n\n\n\n

Building on AWS to rapidly support our customers on their journey became critical for us not only to architect our team, but also to support the cloud destination of choice for customers.<\/p>\n\n\n\n

Over the years, Synthesis has developed strong capabilities in:<\/p>\n\n\n\n