{"id":18792,"date":"2024-05-28T13:31:00","date_gmt":"2024-05-28T11:31:00","guid":{"rendered":"https:\/\/www.synthesis.co.za\/case_studies\/how-one-of-the-largest-insurance-companies-in-africa-is-harnessing-real-time-data-2\/"},"modified":"2024-07-03T10:08:42","modified_gmt":"2024-07-03T08:08:42","slug":"how-vitality-global-gamified-fitness-for-millions-with-synthesis-and-confluent","status":"publish","type":"case_studies","link":"https:\/\/www.synthesis.co.za\/case_studies\/how-vitality-global-gamified-fitness-for-millions-with-synthesis-and-confluent\/","title":{"rendered":"How Vitality Global gamified fitness for millions with Synthesis and Confluent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18792\" class=\"elementor elementor-18792\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62fd9cfc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"62fd9cfc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29b79b84\" data-id=\"29b79b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79953118 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"79953118\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"237\" height=\"167\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2021\/07\/work-top.png\" class=\"attachment-full size-full wp-image-696\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17afb954 elementor-widget elementor-widget-heading\" data-id=\"17afb954\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ALOOK INTO some of our<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9dd9f4 elementor-widget elementor-widget-heading\" data-id=\"6b9dd9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Our Work<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261b89fd elementor-widget elementor-widget-text-editor\" data-id=\"261b89fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have crafted solutions for industry leaders, combining years of expertise with agility and innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-61fe08e elementor-section-content-middle elementor-reverse-mobile elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"61fe08e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e054a50\" data-id=\"e054a50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78da65f elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"78da65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:16,&quot;end&quot;:100}},&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"142\" height=\"691\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2021\/06\/bgl.png\" class=\"attachment-full size-full wp-image-761\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb871e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fb871e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8625db0\" data-id=\"8625db0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5bbce elementor-widget elementor-widget-heading\" data-id=\"6c5bbce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Vitality Global gamified fitness for millions with Synthesis and Confluent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bb2f3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bb2f3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c174ed\" data-id=\"6c174ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c11e9a9 elementor-widget elementor-widget-text-editor\" data-id=\"c11e9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong style=\"color:#062f49\">Published \u2022 <\/strong>28 May 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e0ffb94\" data-id=\"e0ffb94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2bc08 elementor-list-item-link-inline elementor-align-start article-social-share__btn elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-widget elementor-widget-icon-list\" data-id=\"aa2bc08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-share-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Share<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2785f elementor-align-left inner-article__tag elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"8c2785f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c0ffb0 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555     C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.synthesis.co.za\/tag\/cloud\/\" class=\"elementor-post-info__terms-list-item\">Cloud<\/a>, <a href=\"https:\/\/www.synthesis.co.za\/tag\/confluent\/\" class=\"elementor-post-info__terms-list-item\">Confluent<\/a>, <a href=\"https:\/\/www.synthesis.co.za\/tag\/intelligent-data\/\" class=\"elementor-post-info__terms-list-item\">intelligent data<\/a>, <a href=\"https:\/\/www.synthesis.co.za\/tag\/kafka\/\" class=\"elementor-post-info__terms-list-item\">Kafka<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8751987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8751987\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7f0367\" data-id=\"c7f0367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e29e2c8 elementor-widget elementor-widget-text-editor\" data-id=\"e29e2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vitality Global\u2019s core purpose is making people healthier. Vitality was born out of the largest private health plan in South Africa. For over 30 years, Vitality has been helping people across the globe to live longer, healthier lives.<\/span><\/p><p>Enter gamified fitness on a grand scale.<\/p><p><span style=\"font-weight: 400;\">Vitality Global is a global organisation active in 41 markets. It impacts the lives of about 40 million people globally.<\/span><\/p><p><span style=\"font-weight: 400;\">With over 100 000 devices linked monthly, it\u2019s clear that Vitality drives inclusive engagement in the right health behaviours and is a powerful mechanism for improving lives, reducing healthcare costs, and creating a culture of health.<\/span><\/p><p><span style=\"font-weight: 400;\">The magnitude of members, complexity and the plethora of data makes creating and maintaining such a platform a feet.<\/span><\/p><p><span style=\"font-weight: 400;\">This is the story of how Vitality Global, partnering with Synthesis uses Confluent<\/span><\/p><p><span style=\"font-weight: 400;\">Cloud to make this possible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6685b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6685b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69696e4\" data-id=\"69696e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d76b774 elementor-widget elementor-widget-heading\" data-id=\"d76b774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c38bf6 elementor-widget elementor-widget-text-editor\" data-id=\"2c38bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The world\u2019s largest behavioural engagement platform, Vitality uses the power of incentives, data, and behavioural science to make people healthier and enhance and protect their lives.<\/span><\/p><p><span style=\"font-weight: 400;\">Like any game, players need to know the outcome instantly. Exercise needs to be tracked in real-time, ingested from 20+ devices such as from Apple Watch, and then reflect on the app with the corresponding points and rewards.<\/span><\/p><p><span style=\"font-weight: 400;\">Adding scale and integration into global insurers adds to the mounting challenge of creating a distributed system across a diverse geography.<\/span><\/p><p><span style=\"font-weight: 400;\">To make this mission successful and give Vitality Global full visibility, the company needed a solution that could handle its scale with security, reliability and without excessive costs.<\/span><\/p><p><span style=\"font-weight: 400;\">The existing messaging system (MQ) it was using would have priced the company out of the market as it grew.<\/span><\/p><p><span style=\"font-weight: 400;\">A monolithic system wouldn\u2019t be fit for the task. The question was, what would?<\/span><\/p><p><span style=\"font-weight: 400;\">Vitality Global partnered with Synthesis Software Technologies, a software company known for making businesses more competitive, to find the way forward.<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33aa1a0 elementor-widget elementor-widget-image\" data-id=\"33aa1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"310\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/unnamed.png\" class=\"attachment-full size-full wp-image-18795\" alt=\"\" srcset=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/unnamed.png 512w, https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/unnamed-300x182.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00c6553 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00c6553\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b039581\" data-id=\"b039581\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6dca23 elementor-widget elementor-widget-heading\" data-id=\"a6dca23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-889ee73 elementor-widget elementor-widget-text-editor\" data-id=\"889ee73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How did Synthesis and Vitality Global build a technology backbone that could handle the triple challenge of volume, velocity and a variety of markets?<\/span><\/p><p><span style=\"font-weight: 400;\">It made three pivotal choices.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">1. Kafka<\/span><\/h3><p><span style=\"font-weight: 400;\">Synthesis replaced Vitality Global\u2019s traditional messaging system with Apache Kafka \u00ae.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apache Kafka\u00ae was the winning technology because it\u2019s a distributed event streaming platform (ESP). This technology can process a continuous flow of data as soon as an event, such as logging exercise, occurs. This allows members to see their points as they earn them.<\/span><\/p><p><span style=\"font-weight: 400;\">The company needed a distributed scalable architecture that could handle hundreds of millions of messages a day.<\/span><\/p><p><span style=\"font-weight: 400;\">Not only did Synthesis enable and implement the event streaming capability which acts as the heart of real-time service, it also designed its architecture in such a way that Vitality Global could seamlessly and quickly redeploy the entire white labelled stack for every new market.<\/span><\/p><p><span style=\"font-weight: 400;\">Apache Kafka\u00ae would allow for Vitality Global\u2019s many microservices, like points and rewards systems, to collaborate at speed and scale, and give the company full visibility of its customers and their data in real time.\u00a0<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">2. Confluent Kafka<\/span><\/h3><p><span style=\"font-weight: 400;\">Synthesis and Vitality Global chose to implement Confluent Kafka\u00ae.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cWe recommended Apache Kafka\u00ae Reinvented for the Data Streaming Era by Confluent because it\u2019s the best in class and it had enterprise support that was unparalleled,\u201d Darren Bak Head of Intelligent Data at Synthesis.<\/span><\/p><p><span style=\"font-weight: 400;\">Confluent puts data in motion meaning it not only streams data but allows it to be processed and used as soon as it\u2019s generated. It also ensures this real-time data is available across all applications (tracking, points and rewards systems), giving Vitality Global a holistic picture of the business.<\/span><\/p><p><span style=\"font-weight: 400;\">Confluent had all the additional features that Vitality Global as an enterprise and financial services company in a regulated environment needed.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cTo manage the solution in a complicated ecosystem of partners, it had to have high resiliency and surety that the system would never go down. With Confluent, we achieved this,\u201d explains Bak.\u00a0<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">3. Confluent Cloud<\/span><\/h3><p><span style=\"font-weight: 400;\">Synthesis then took the next step and migrated the platform to Confluent Cloud which is a fully-managed Kafka service, allowing Vitality Global to stream its data on the cloud and scale for continued global expansion.<\/span><\/p><p><span style=\"font-weight: 400;\">Synthesis redid Vitality\u2019s complete container orchestration, rationalising and creating a secure environment, managed its deployments with Hashicorp and built on security management and set up its dev ops practice.<\/span><\/p><p><span style=\"font-weight: 400;\">What made the solution possible was the relationship between Synthesis, Confluent and Vitality Global.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cThe additional expertise, skills and capability Synthesis has contributed, and will continue to deliver through support and maintenance of our environment, has provided a huge uplift to the Vitality team. Their experience and capability have proven invaluable,\u201d Neil Adamson CIO at Vitality Global.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cThrough our arrangement with Synthesis, we were able to very quickly onboard very effective engineers who were able to assist us with defining the solution, rolling it out, as well as optimising the throughput of the solution while still being able to deliver the project on time,\u201d Nic Mouyis Vitality Group Senior Development Manager.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3e9b84 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3e9b84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-019ff46\" data-id=\"019ff46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f99a0 elementor-widget elementor-widget-heading\" data-id=\"e5f99a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results <p style=\"font-size: 16px;font-weight: 400\"><span style=\"font-size: 30px;font-weight: 800\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad43efe elementor-widget elementor-widget-image\" data-id=\"ad43efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"375\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/Case-study-.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-18797\" alt=\"\" srcset=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/Case-study-.png 512w, https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/Case-study--300x220.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e6e22 elementor-widget elementor-widget-text-editor\" data-id=\"f0e6e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">With its partnership with Synthesis and its strategic technology choices, Vitality Global is fully utilising the benefits of data in motion. Its members are receiving their points and rewards, checked through fraud detection, within minutes.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cVitality has tremendous requirements. It uses hyper personalisation. It has huge data volume ingestion and processing, and it has incredibly aggressive global time to market goals.<\/span><\/p><p><span style=\"font-weight: 400;\">Its successful move to data streaming, specifically fully managed services has increasingly compounded its benefits, time to market, reducing its total cost of ownership (TCO) and allowing them to have broader access to the data in motion ecosystem,\u201d explains Jack Bingham Client Director at Confluent.<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Reduced cost<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">With Confluent Cloud, there was an immediate saving of more than 50%. Vitality Global still expected an increase in costs as member numbers rose, but the costs stayed consistent, reducing Vitality\u2019s TCO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765df29 elementor-widget elementor-widget-image\" data-id=\"765df29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"333\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/Case-study-2-.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-18796\" alt=\"\" srcset=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/Case-study-2-.png 512w, https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/05\/Case-study-2--300x195.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b72ad elementor-widget elementor-widget-text-editor\" data-id=\"01b72ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><u>Device speed and efficiency<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">With the old system, there was downtime which meant data, like step counts, had to be resent from device manufacturers. Now, Vitality Global never needs to resend data as it is stored on Kafka and messages are not erased as they are with traditional MQ systems.<\/span><\/p><p><span style=\"font-weight: 400;\">Members receive their points and rewards faster because of the real-time capabilities and scalable storage of Kafka. Not only is this data processed but it is put through fraud detection so members can be reassured that they receive all their well-deserved points. This all happens within minutes.<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Admin<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">\u201cBy hosting Confluent Kafka on Confluent Cloud, Vitality developers were freed up as Confluent\u2019s SLA ensured constant uptime, reducing operational overhead,\u201d explains Lew<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Speed and time to market<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">Data in motion, enabled by Synthesis, has allowed Vitality to rapidly expand into new markets with new products, new services while being able to capture and proactively use billions of events from IoT (Internet of Things) devices on a daily basis.<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Uptime<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">The reliability and uptime delivered means that the app is always available to<\/span><\/p><p><span style=\"font-weight: 400;\">its members. Since using Confluent Kafka, there has been zero downtime.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Scale, stability and reliability<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">With 11 billion events and an eye on further clients, most systems would start to slow down. However, with Kafka and its migration to Confluent Cloud, this is no longer a concern as the system scales with messages and members. This gives members stability and reliability.<\/span><\/p><p><span style=\"font-weight: 400;\">It also allows Vitality Global to quickly onboard its tenants, like Vitality UK.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Security<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">Data sharing with markets is now possible and secure with the move to Confluent Cloud.<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Upskilling<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">\u201cAs the event streaming capability was a new technology being introduced into my team, my existing developers had very little practical exposure to the product.<\/span><\/p><p><span style=\"font-weight: 400;\">Through our arrangement with Synthesis, we were able to very quickly onboard very effective engineers who were able to assist us with defining the solution, rolling it out, as well as optimising the throughput of the solution while still being able to deliver the project on time,\u201d Says Mouyis.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><u>Real time<\/u><\/span><\/p><p><span style=\"font-weight: 400;\">Vitality Global not only gives members fast access to their points but they can understand what is happening with its members right now across the globe.<\/span><\/p><p><span style=\"font-weight: 400;\">Vitality Global will be able reach for the sky because it truly has the ability to see trends in data and be able to react to that in real time \u2013 be it for gaining members, rewarding members and for creating its current products and future products.<\/span><\/p><p><span style=\"font-weight: 400;\">Through its long-term partnerships, real-time insights and unrelenting commitment, Vitality Global has put its mission for global health in motion.<\/span><\/p><p><span style=\"font-weight: 400;\">For more details and a deep-dive into the project, download the whitepaper below:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affae02 elementor-widget__width-auto dl-white-papers-popup elementor-align-center elementor-widget elementor-widget-button\" data-id=\"affae02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Whitepaper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0264e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0264e96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b7b9b\" data-id=\"c1b7b9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ce374 elementor-widget elementor-widget-heading\" data-id=\"66ce374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">You may also like<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de07a2f related-article-block 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data-settings=\"{&quot;current_page&quot;:1,&quot;max_num_pages&quot;:&quot;5&quot;,&quot;load_method&quot;:&quot;&quot;,&quot;widget_id&quot;:&quot;de07a2f&quot;,&quot;post_id&quot;:18792,&quot;theme_id&quot;:18792,&quot;change_url&quot;:false,&quot;reinit_js&quot;:false}\">\n      \t\t<article id=\"post-21977\" class=\"elementor-post elementor-grid-item ecs-post-loop post-21977 post type-post status-publish format-standard hentry category-news-room tag-code\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"546\" class=\"elementor elementor-546 post-21977 post type-post status-publish format-standard hentry category-news-room tag-code\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-478bcb6a elementor-section-content-middle elementor-reverse-mobile related-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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class=\"elementor-icon-list-item elementor-repeater-item-836ef68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>24<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e73de elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"98e73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.synthesis.co.za\/real-world-lessons-in-digital-transformation-going-beyond-theory\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"295\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2020\/11\/technology-792177.jpg-1-585x295.png\" class=\"attachment-htmega_size_585x295 size-htmega_size_585x295 wp-image-120\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-912bd69 elementor-widget elementor-widget-heading\" data-id=\"912bd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Real-world lessons in digital transformation \u2013 going beyond theory<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79bafc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bafc79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-330ddddb\" data-id=\"330ddddb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b05223 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle inner_article__author-box elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"22b05223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2025\/05\/cropped-Our-People_Matt-300x300.png\" alt=\"Picture of Matthew Crockett\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMatthew Crockett\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb0566f elementor-align-left inner_article__date elementor-widget elementor-widget-post-info\" data-id=\"3fb0566f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f976075\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 24, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cab494 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cab494\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1558841\" data-id=\"1558841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3789bd elementor-align-left related-article__tag elementor-widget elementor-widget-post-info\" data-id=\"b3789bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f976075\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">code<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8412161 related-article__divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8412161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1138640 related-article__footer elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1138640\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d3c8683\" data-id=\"d3c8683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b3c9b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"47b3c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.synthesis.co.za\/real-world-lessons-in-digital-transformation-going-beyond-theory\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dcfbf83\" data-id=\"dcfbf83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-947dc88 elementor-align-start related-article__time-read elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"947dc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.5 511.5\" style=\"enable-background:new 0 0 511.5 511.5;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#04203E;}<\/style><g>\t<g>\t\t<path class=\"st0\" d=\"M191.9,6v42.7h42.7v35.6c14.9-2.1,27.7-2.1,42.7,0V48.7H320V6H191.9z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path class=\"st0\" d=\"M401,134.8l14.9-14.9L433,137l29.9-29.9l-64-64L369,72.9L386.1,90l-19.2,19.2    C264.5,47.3,132.2,79.3,72.5,181.7S44.7,412.1,145,474s232.5,29.9,292.3-72.5C490.6,314,475.7,203.1,401,134.8z M255.9,439.9    c-83.2,0-149.3-66.1-149.3-149.3s66.1-149.3,149.3-149.3v149.3h149.3C405.3,373.7,339.1,439.9,255.9,439.9z\"><\/path>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-84eebd5 article-social-share\" data-id=\"84eebd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2732ab elementor-align-start article-social-share__btn elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2732ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-share-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Share<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7892447 article-social-share__media elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-elementskit-social-share\" data-id=\"7892447\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-61fa033\" data-social=\"facebook\">\n                    <div class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-79bfcac\" data-social=\"twitter\">\n                    <div class=\"twitter\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-twitter\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-0761b23\" data-social=\"linkedin\">\n                    <div class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-21974\" class=\"elementor-post elementor-grid-item ecs-post-loop post-21974 post type-post status-publish format-standard hentry category-news-room tag-ai\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"546\" class=\"elementor elementor-546 post-21974 post type-post status-publish format-standard hentry category-news-room tag-ai\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-478bcb6a elementor-section-content-middle elementor-reverse-mobile related-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478bcb6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94952f5\" data-id=\"94952f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10868db8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10868db8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-383ebb0d\" data-id=\"383ebb0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e42a82 elementor-align-center inner-article__featured-date elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"42e42a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a93e73a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Jul<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-836ef68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>29<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e73de elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"98e73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.synthesis.co.za\/africas-hidden-ai-advantage-how-resource-constraints-drive-superior-innovation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"295\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2020\/11\/technology-792177.jpg-1-585x295.png\" class=\"attachment-htmega_size_585x295 size-htmega_size_585x295 wp-image-120\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-912bd69 elementor-widget elementor-widget-heading\" data-id=\"912bd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Africa&#8217;s Hidden AI Advantage: How Resource Constraints Drive Superior Innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79bafc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bafc79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-330ddddb\" data-id=\"330ddddb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b05223 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle inner_article__author-box elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"22b05223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2024\/02\/cropped-Archana-Arakkal_pp-copy-2-e1650877305585-1-300x300.jpg\" alt=\"Picture of Archana Arakkal\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tArchana Arakkal\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb0566f elementor-align-left inner_article__date elementor-widget elementor-widget-post-info\" data-id=\"3fb0566f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f976075\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 29, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cab494 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cab494\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1558841\" data-id=\"1558841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3789bd elementor-align-left related-article__tag elementor-widget elementor-widget-post-info\" data-id=\"b3789bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f976075\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">AI<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8412161 related-article__divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8412161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1138640 related-article__footer elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1138640\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d3c8683\" data-id=\"d3c8683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b3c9b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"47b3c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.synthesis.co.za\/africas-hidden-ai-advantage-how-resource-constraints-drive-superior-innovation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dcfbf83\" data-id=\"dcfbf83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-947dc88 elementor-align-start related-article__time-read elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"947dc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 511.5 511.5\" style=\"enable-background:new 0 0 511.5 511.5;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#04203E;}<\/style><g>\t<g>\t\t<path class=\"st0\" d=\"M191.9,6v42.7h42.7v35.6c14.9-2.1,27.7-2.1,42.7,0V48.7H320V6H191.9z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path class=\"st0\" d=\"M401,134.8l14.9-14.9L433,137l29.9-29.9l-64-64L369,72.9L386.1,90l-19.2,19.2    C264.5,47.3,132.2,79.3,72.5,181.7S44.7,412.1,145,474s232.5,29.9,292.3-72.5C490.6,314,475.7,203.1,401,134.8z M255.9,439.9    c-83.2,0-149.3-66.1-149.3-149.3s66.1-149.3,149.3-149.3v149.3h149.3C405.3,373.7,339.1,439.9,255.9,439.9z\"><\/path>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-84eebd5 article-social-share\" data-id=\"84eebd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2732ab elementor-align-start article-social-share__btn elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2732ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-share-1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Share<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7892447 article-social-share__media elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-elementskit-social-share\" data-id=\"7892447\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-61fa033\" data-social=\"facebook\">\n                    <div class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-79bfcac\" data-social=\"twitter\">\n                    <div class=\"twitter\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-twitter\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-0761b23\" data-social=\"linkedin\">\n                    <div class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/div>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article id=\"post-21965\" class=\"elementor-post elementor-grid-item ecs-post-loop post-21965 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-banking tag-data ptype-articles sectors-intelligent\">\n\t\t\t\t<div data-elementor-type=\"loop\" data-elementor-id=\"546\" class=\"elementor elementor-546 post-21965 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-banking tag-data ptype-articles sectors-intelligent\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-478bcb6a elementor-section-content-middle elementor-reverse-mobile related-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478bcb6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94952f5\" data-id=\"94952f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10868db8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10868db8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-383ebb0d\" data-id=\"383ebb0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e42a82 elementor-align-center inner-article__featured-date elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-post-info\" data-id=\"42e42a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a93e73a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-836ef68 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>29<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e73de elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"98e73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.synthesis.co.za\/we-built-the-bank-of-the-future-darren-bak\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"295\" src=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2025\/05\/we-built-the-bank-darren-bak-585x295.jpg\" class=\"attachment-htmega_size_585x295 size-htmega_size_585x295 wp-image-21967\" alt=\"We Built the Bank - Darren Bak\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-912bd69 elementor-widget elementor-widget-heading\" data-id=\"912bd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">We Built the Bank of the Future: Darren Bak<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79bafc79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79bafc79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-330ddddb\" data-id=\"330ddddb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b05223 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle inner_article__author-box elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"22b05223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/synthesis.co.za\/wp-content\/uploads\/2021\/06\/pic3-300x300.png\" alt=\"Picture of Darren Bak\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDarren Bak\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb0566f elementor-align-left inner_article__date elementor-widget elementor-widget-post-info\" data-id=\"3fb0566f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f976075\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 29, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cab494 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cab494\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1558841\" data-id=\"1558841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3789bd elementor-align-left related-article__tag elementor-widget elementor-widget-post-info\" data-id=\"b3789bd\" 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Share Vitality Global\u2019s core purpose is making people healthier. Vitality was born out of the largest private health plan in South Africa. For over 30 years, Vitality has been helping people across the [&hellip;]<\/p>\n","protected":false},"featured_media":18855,"template":"","tags":[112,119,124,15],"sectors":[28],"class_list":["post-18792","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-cloud","tag-confluent","tag-intelligent-data","tag-kafka","sectors-intelligent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Vitality Global gamified fitness for millions with Synthesis and Confluent - Synthesis<\/title>\n<meta name=\"description\" content=\"A leader in the industry has spent 35 years across 75 countries visualising and creating what other companies can\u2019t see themselves \u2013 ways to improve their operations. 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