{"id":6992,"date":"2021-01-06T12:31:09","date_gmt":"2021-01-06T10:31:09","guid":{"rendered":"https:\/\/www.synthesis.co.za\/?p=6992"},"modified":"2021-01-06T12:31:09","modified_gmt":"2021-01-06T10:31:09","slug":"six-tech-insights-for-2021","status":"publish","type":"post","link":"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/","title":{"rendered":"Six Tech Insights for 2021"},"content":{"rendered":"

By Kim Furman, Synthesis Marketing Manager<\/strong><\/p>\n

Based on our 2020 experience, new year predictions may seem like a game of make-believe. But predictions are one thing, trends are another. Synthesis Customer Success Manager, Peter M\u00fclders shares technology insights into 2021 based on emerging trends.<\/p>\n

    \n
  1. Adjustment <\/strong><\/li>\n<\/ol>\n

    COVID-19 shocked all businesses last year. However, enterprises are becoming used to the new normal \u201cand digitisation should return to previous levels of growth in 2021,\u201d according to M\u00fclders.<\/p>\n

      \n
    1. The continued growth of cloud<\/strong><\/li>\n<\/ol>\n

      There was substantial growth in cloud this past year. AWS Revenue grew 29% year-on-year in quarter three to $11.6bn and Microsoft Azure Revenue increased by 48% year-on-year in quarter three to an estimated $6.3bn according to BMIT SA Cloud Computing Overview & Market Sizing 2019. The South African cloud market should expect a 30% four-year compound annual growth rate (CAGR) according to this same report.<\/p>\n

      \u201cCloud-hosted infrastructure and cloud-based software as a service is going to be big this year. We have seen how quickly Microsoft 365 grew by offering businesses the chance to connect staff without needing to deploy new servers. This is becoming the norm as you can spin up whatever you need in a matter of hours and scale it on demand. And that doesn\u2019t just mean servers and networking anymore, all the cloud providers are pushing out new software on a weekly basis to make building a digital business not only faster but also easier\u201d<\/p>\n

        \n
      1. E-commerce growth<\/strong><\/li>\n<\/ol>\n

        Lockdown and the risk of infection has pushed many new consumers to online shopping. According to the Future of E-commerce Report by Shopify, there has been a dramatic increase in demand for the convenience and immediacy of shopping online, and they expect this increase to stick.<\/p>\n

        Many retailers took to the on-line market over lockdown, but not all had the infrastructure to meet consumer needs. Infrastructures that support customer satisfaction (speed and immediacy) will be imperative this year. \u201cE-commerce is exploding along with mobile payments. The technology platforms supporting these two things have grown enormously in the past two to three years and are getting much easier to use and to integrate into businesses with options available from Salesforce, Magento, WooCommerce, Shopify… it\u2019s a long list of very strong options.\u201d\u00a0<\/strong><\/p>\n

          \n
        1. Contactless payments<\/strong><\/li>\n<\/ol>\n

          COVID-19 has amplified the consumer and business demand for contactless payments to reduce the chance of infection, along with the security threats that come with having to hand over a card. \u201cIn the retail space, we\u2019ve now seen contactless payments take over in 2020 after a slow start in previous years. Consumers now trust the technology, so it\u2019s gone mainstream and is definitely going to keep growing.\u201d Halo,<\/a><\/strong> a first in Africa solution, is an extension of this payment method – where users simply need to tap their card on a merchant\u2019s phone to make payments. There is no exchange of card or even a dedicated POS device necessary.<\/p>\n

            \n
          1. Hybrid emergence<\/strong><\/li>\n<\/ol>\n

            \u201cRemote work is here to stay as businesses had to take a leap of faith, and for many of them it was a success. I think we\u2019ll see hybrid working environments emerging with some staff on site and some staff working from home offices, and in terms of security it means there will need to be a focus not only at the perimeter (firewalls, VPNs, etc) but also inside the business. There is a movement to zero trust that\u2019s best described by Google in BeyondCorp, where you need to treat every part of your digital landscape as if it\u2019s on the internet. You can no longer rely on an attacker never getting into your network as your only defence.\u201d<\/p>\n

              \n
            1. The Rise of personalisation<\/strong><\/li>\n<\/ol>\n

              \u201cWith 2020 being such an online year, I think we\u2019ll see a lot of big businesses trying to achieve better and faster personalisation. This means we\u2019ll see them exploring lots of new technologies in the space of data streaming architectures to assist in real-time computing (Kafka is the leader in this space), and there will be lots of interest in Artificial Intelligence (AI) and Machine Learning (ML) work to understand customer behaviour and preferences. These are two niche industries right now, but they are definitely emerging as some of the strongest solutions to the problems. But beware the sales agent that wants to throw AI and ML at everything, they are just a set of tools in an experienced problem solver\u2019s toolbox so they are not appropriate for solving all your problems.\u201d<\/p>\n

              The key question, how do you take advantage of these insights? <\/strong><\/p>\n

              This comes down to many factors, but three of which are having the right people with the right skills in an environment that enables their success through supporting processes and culture.<\/p>\n

              \u201cI believe,\u201d says M\u00fclders regarding people and skill acquisition, \u201cthat enterprises often already have the people they need, but not necessarily the skills. So a focus on identifying staff that are interested in new technology, and then training those staff, will be the best option in the long term. But if you need skills today, you need to find a strong technology partner that can offer you consulting services and skills that you don\u2019t have yet. They will also inject new ideas into your business and help you with a true all-encompassing digital transformation.\u201d<\/p>\n

              M\u00fclders emphasises the skill of obtaining quality data, \u201cWithout good data you cannot do accurate work in a digital world.\u201d He then explains why change management is imperative to optimise technology, \u201cThere will always be people using and supporting your digital business, and those people are an integral part of your organisation. Without their full support your digital dreams will remain just dreams, so you need to spend time on the cultural and psychological parts of your business and its systems.\u201d An organisation\u2019s design needs to be aligned to the strategy. When transformational technology, such as cloud, is implemented, organisational change is often necessary.<\/p>\n

              Whatever trends arise in 2021 and whatever technologies you decide to implement into your organisation, focusing on the fundamentals of people, skills, processes and culture, as well as the technology, will lead to the greatest impact.<\/p>\n","protected":false},"excerpt":{"rendered":"

              By Kim Furman, Synthesis Marketing Manager Based on our 2020 experience, new year predictions may seem like a game of make-believe. But predictions are one thing, trends are another. Synthesis Customer Success Manager, Peter M\u00fclders shares technology insights into 2021 based on emerging trends. Adjustment COVID-19 shocked all businesses last year. However, enterprises are becoming […]<\/p>\n","protected":false},"author":12,"featured_media":6993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[34],"tags":[],"ptype":[11],"sectors":[],"class_list":["post-6992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversation","ptype-articles"],"acf":[],"yoast_head":"\nSix Tech Insights for 2021 - Synthesis<\/title>\n<meta name=\"description\" content=\"Six Tech Insights for 2021: Synthesis Customer Success Manager, Peter M\u00fclders shares technology insights into 2021 based on emerging trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Tech Insights for 2021\" \/>\n<meta property=\"og:description\" content=\"Six Tech Insights for 2021: Synthesis Customer Success Manager, Peter M\u00fclders shares technology insights into 2021 based on emerging trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Synthesis\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T10:31:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2021\/01\/image-from-rawpixel-id-2229744-jpeg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"818\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Synthesis Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Synthesis Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/\"},\"author\":{\"name\":\"Synthesis Staff\",\"@id\":\"https:\/\/www.synthesis.co.za\/#\/schema\/person\/a1cde004c078942c45be61a61cd6ae2c\"},\"headline\":\"Six Tech Insights for 2021\",\"datePublished\":\"2021-01-06T10:31:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/\"},\"wordCount\":1024,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.synthesis.co.za\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2021\/01\/image-from-rawpixel-id-2229744-jpeg.jpg\",\"articleSection\":[\"Conversations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/\",\"url\":\"https:\/\/www.synthesis.co.za\/six-tech-insights-for-2021\/\",\"name\":\"Six Tech Insights for 2021 - 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