{"id":7697,"date":"2021-11-12T14:08:12","date_gmt":"2021-11-12T12:08:12","guid":{"rendered":"https:\/\/www.synthesis.co.za\/?p=7697"},"modified":"2022-02-08T15:21:42","modified_gmt":"2022-02-08T13:21:42","slug":"digital-transformation-is-key-to-any-businesss-success","status":"publish","type":"post","link":"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/","title":{"rendered":"Digital transformation is key to any business’s success"},"content":{"rendered":"

Tjaard du Plessis is the Head of Digital and Emerging Technology at <\/strong>Synthesis<\/strong><\/a><\/p>\n

As the world adapts to the realities of Covid-19, industries and businesses need to have a firm grasp on digital transformation in order to compete. Not only does it exist to solve business problems, eliminating complexity through technology but also to remove unnecessary manual work, saving time and money.<\/p>\n

The term digital transformation<\/a><\/strong> is often misused, in a nutshell it is an organisation\u2019s capacity to embrace emerging technology. It is not only about new tech, such as transforming existing infrastructure and software. It is also about customer experiences, products and even company culture, as a whole. What\u2019s more it isn\u2019t something you do once, rather it\u2019s how you transform your business to a digital one, once and for all. One that digitally transforms continuously.<\/p>\n

Digital transformation is a crucial requirement for any organisation to remain competitive. Technology, adopted in the right way, will improve any business, but what\u2019s more, whether you embrace it or not, it will affect your company. As we\u2019ve seen over and over again, technology enables a garage startup to disrupt your business.<\/p>\n

What\u2019s required to truly transform<\/strong><\/p>\n

The first step is to map out where you are and where you want to go. Scrutiny is key and organisations need to examine their company culture, incentives, and processes, in order to set it up for change. Employees are crucial to the transformation journey; without bringing them along, you are setting them up to remain stagnant and resist.<\/p>\n

Unpacking the challenges faced by companies<\/strong><\/p>\n

Change and disruption \u2013 while necessary, are not always easy. Often employees fear change, and bureaucracy and governance are frequently set up in a way that blocks change. This needs to be addressed as these challenges are not conducive to the rapid change that is required.<\/p>\n

Skills, training and acquiring and retaining talent with relevant experience is another common obstacle. Add to that, the budget required for true digital transformation. The capital outlay is often misunderstood by shareholders making it a tough line item to properly budget for and get board buy-in.<\/p>\n

In my role, which is largely focused on helping large companies navigate their transformation journey, I have found that those that succeed, keep it simple, and find creative ways to navigate bureaucracy from the outset.<\/p>\n

Where tech meets creativity<\/strong><\/p>\n

My technical background and experience in delivering software for large enterprises have led me to believe that technology isn\u2019t engineering, it\u2019s creative. Therefore you need to manage it like you would a creative process, not an engineering process. Creativity and vision for reinventing the old is key to my role and this ensures that I design experiments and manage them in a way to find novel solutions. Innovation is like growing a tree, you can\u2019t predict what it would look like, but you can nurture it to blossom.<\/p>\n

Without emerging technology, organisations will simply not survive. Technology will disrupt every business \u2013 none will escape it. And mostly it will appear from left field and without warning. Be part of the wave or be swept aside by it \u2013 there is no middle ground.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tjaard du Plessis is the Head of Digital and Emerging Technology at Synthesis As the world adapts to the realities of Covid-19, industries and businesses need to have a firm grasp on digital transformation in order to compete. Not only does it exist to solve business problems, eliminating complexity through technology but also to remove […]<\/p>\n","protected":false},"author":15,"featured_media":6785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[34,47],"tags":[],"ptype":[11],"sectors":[18,19],"class_list":["post-7697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversation","category-digital-channels","ptype-articles","sectors-academy","sectors-digital"],"acf":[],"yoast_head":"\nDigital transformation is key to any business's success - Synthesis<\/title>\n<meta name=\"description\" content=\"Digital transformation is key to any business's success: As the world adapts to the realities of Covid-19, businesses need to grasp digital transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation is key to any business's success\" \/>\n<meta property=\"og:description\" content=\"Digital transformation is key to any business's success: As the world adapts to the realities of Covid-19, businesses need to grasp digital transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Synthesis\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-12T12:08:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-08T13:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2020\/08\/image-from-rawpixel-id-586519-jpeg-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tjaard du Plesis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tjaard du Plesis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/\"},\"author\":{\"name\":\"Tjaard du Plesis\",\"@id\":\"https:\/\/www.synthesis.co.za\/#\/schema\/person\/7ba3b89f57fe6246000f275498a6fdd7\"},\"headline\":\"Digital transformation is key to any business’s success\",\"datePublished\":\"2021-11-12T12:08:12+00:00\",\"dateModified\":\"2022-02-08T13:21:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/\"},\"wordCount\":539,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.synthesis.co.za\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.synthesis.co.za\/wp-content\/uploads\/2020\/08\/image-from-rawpixel-id-586519-jpeg-scaled-1.jpg\",\"articleSection\":[\"Conversations\",\"Digital Channels\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/\",\"url\":\"https:\/\/www.synthesis.co.za\/digital-transformation-is-key-to-any-businesss-success\/\",\"name\":\"Digital transformation is key to any business's success - 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